Subject Line: Welcome to Archive Notes 🖤
[HOOK - Short & Simple]
Welcome.
You're in.
[BODY - Set Expectations, Keep It Light]
This is Archive Notes—your Sunday inbox from Percota Studios.
Here's what just happened: you got early access to curated archive fashion before it hits Instagram. Margiela. Chrome Hearts. CDG. ERD. Rare pieces, fair prices, real stories.
But this isn't just a product catalog.
Every week, you'll get:
1. The Drops
First look at what's available this week. If you see something you want, it's yours—just reply or DM @percota.
2. The Story
How I sourced it. What I paid. Why it matters. The real numbers behind building a faceless luxury brand.
3. The Systems
Pricing strategy. Platform breakdowns. What's working, what's not. Transparent revenue updates.
Some weeks will be product-heavy. Some weeks will be systems-heavy. Most weeks will be both.
The vibe: aspirational but real. The aesthetic + the infrastructure.
If you're here for the pieces—perfect. If you're here to learn how to build something similar—even better.
[TRANSITION TO DROPS]
This week's lineup:
[DROPS SECTION]
01 — Chrome Hearts Denim (Cross Detailing)
Condition: [Condition]
Size: [Size]
Price: R[Price]
The piece: Rare Chrome Hearts denim with signature cross embroidery. These don't come around often—when they do, they move fast.
[Image]
[Link to purchase/DM to claim]
Condition: [Condition]
Size: [Size]
Price: R[Price]
The piece: Classic German Army Trainers. One of Margiela's most iconic silhouettes. Clean, wearable, timeless.
[Image]
[Link to purchase/DM to claim]
03 — Comme des Garçons "1986 été" Tee
Condition: [Condition]
Size: [Size]
Price: R[Price]
The piece: CDG graphics go hard. Simple, clean, statement piece.
[Image]
[Link to purchase/DM to claim]
04 — Number Print Hoodie
Condition: [Condition]
Size: [Size]
Price: R[Price]
The piece: Understated graphics, oversized fit. Winter essential.
[Image]
[Link to purchase/DM to claim]
05 — Croc-Embossed Leather Belt (Grey)
Condition: [Condition]
Size: [Size]
Price: R[Price]
The piece: Subtle luxury. Croc texture, clean hardware. Finishes the fit.
[Image]
[Link to purchase/DM to claim]
[CLOSING - Light CTA]
That's the lineup for this week.
If you want something, reply to this email or DM @percota with "I want [item name]" and I'll send payment details. First come, first served.
Next Sunday: More drops + a breakdown of how I sourced this week's pieces (platforms, pricing strategy, what I'm learning).
If you want to go deeper on the systems side—how I built Percota to 1.7k followers and R6k/month, the exact frameworks I use for sourcing and pricing—I document everything inside 11, my community for builders.
Not required. Just there if you want it.
Welcome to the club.
— Current
P.S. — Follow @percota if you haven't already. Different content there, but it all connects.